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Events

Idea Testing Seminars
February 23, 8:30 am
Enterprise Toronto
April 5, 6:00 pm
Markham Library
April 20, 8:30 am

Enterprise Toronto

April 27, 6:00 pm
Markham Library
May 29, 1:00 pm
Markham Library

"Make It Fly thrives on creativity. We
strive to infuse it in everything we do."

Carla Langhorst, Principal Consultant

Kid running with a kite during dusk

Need to capitalize on your creativity?

Creativity is traditionally tied to marketing and product development.

We believe that creativity is the difference between success and failure for individuals, companies, and countries.

Why is creativity so important?
1. Start-ups need creativity to create and develop their ideas.
2. Small businesses need creativity to market and grow their ideas.
3. Business-to-business is often overlooked. Using creativity here can make the difference between a mediocre company and industry leadership.
4. Creating a learning organization and a plan for continuous improvement is based in fostering creativity. This is the only true sustainable competitive advantage.

“Finally, an easy read worth something! Will It Fly? is an ingenious combination of checks and balances to filter the “million ideas” into a few prioritized feasible ones and has all the necessary frameworks to test ideas before going to the business plan. I would recommend this book to anyone planning to start their own business, or like myself, work in a family business and plan to grow it. Out of the million ideas you have, reading this book would probably be your best, as it will definitely increase your chances of success.”

- Bassam Meski, Pharma Marketing & Services